{"id":3049,"date":"2025-12-07T15:22:20","date_gmt":"2025-12-07T15:22:20","guid":{"rendered":"https:\/\/agamiduniya.in\/?p=3049"},"modified":"2025-12-07T16:09:33","modified_gmt":"2025-12-07T16:09:33","slug":"xim-bhubaneswar-hosts-communique-the-annual-media-conclave-2025","status":"publish","type":"post","link":"https:\/\/agamiduniya.in\/?p=3049","title":{"rendered":"XIM Bhubaneswar Hosts Communique &#8211; The Annual Media Conclave 2025"},"content":{"rendered":"\n<p>Bhubaneswar 7.12.2025 (A.D.News) The theme for this year is&nbsp;<strong>Building Brands: A Deep Dive into the Stories Behind Thriving Brands<\/strong>\u201d. was&nbsp;organized by Illuminatix &#8211; The Media and PR Cell of XIM, Bhubaneswar.<\/p>\n\n\n\n<p>The conclave was graced by the presence of distinguished guests and XIMB alumni, including The esteemed Professor Sumitra Mishra moderated the proceedings. first the conclave opened with the lamp-lighting ceremony, followed by Ms. Arya Swatamshree&nbsp;Director, Digital Marketing at IHCL)&nbsp;, who stressed that while digital trends fade quickly, enduring brands are built over decades. She highlighted clarity, consistency, and connection as the pillars of brand-building, citing Apple, Nike, Taj, and Starbucks as examples. She concluded, \u201cGreat brands win with clarity, consistency, and connection &#8211; the 3 Cs that shape greatness.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\"  id=\"_ytid_12111\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\" src=\"https:\/\/www.youtube.com\/embed\/xaNJKRgYBs0?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The second speaker, Mr. Sanjaya Kumar Sahu&nbsp;(Regional Field Marketing Manager, Pidilite Industries Ltd)&nbsp;, explained how Pidilite builds its brand by connecting directly with end users. Using Fevikwik as an example, he showed how on-ground initiatives, like medical camps for carpenters, strengthen trust and reinforce brand identity. He concluded, \u201cIt\u2019s all about bringing ideas to life and creating a channel that genuinely connects with the consumer,\u201d emphasizing that human-centered connections make brands enduring.<\/p>\n\n\n\n<p>The conclave continued with Ms. Varsha Naik&nbsp;(Senior Brand Manager,Tata Sampann Spices) TCPL&nbsp;, who emphasized that enduring brands stay relevant. Using Ching\u2019s as an example, she showed how understanding consumer cravings and creating resonant content drives growth. She contrasted brands that lost relevance, like Danone Dahi, Tata Nano, and Harley Davidson Perfume, with thriving ones such as Lifebuoy, Tata Salt, Tata Tea, and Rolex. She concluded, \u201cGreat brands don\u2019t just create ads &#8211; they truly engage.\u201d<\/p>\n\n\n\n<p>The session concluded with Mr. Kalpit Mohanty&nbsp;Creative Head, Orbit8 Media).&nbsp; &nbsp;, who highlighted creative storytelling and unconventional ideas in brand communication. Citing Happydent\u2019s \u201cMuskurale, Jagmagale\u201d and M-Seal\u2019s repositioning, he noted that even legacy brands struggle without foresight. He emphasized that what sets marketers apart is storytelling with emotional intelligence, enhanced by AI, and anticipating future trends, concluding, \u201cSkills can be mastered. Emotional Intelligence can\u2019t be. And that\u2019s what sets you apart.\u201d<\/p>\n\n\n\n<p>The conclave concluded with an engaging Q&amp;A session and a panel discussion moderated by Professor Sumitra Mishra, who emphasized that in an age of fleeting attention, enduring brands are built over years, not moments. The dignitaries were then felicitated by Illuminatix and the Alumni Committee, followed by a heartfelt vote of thanks from Nishant Barik, Coordinator of Illuminatix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bhubaneswar 7.12.2025 (A.D.News) The theme for this year is&nbsp;Building Brands: A Deep Dive into the Stories Behind Thriving<\/p>\n","protected":false},"author":2,"featured_media":3050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/posts\/3049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3049"}],"version-history":[{"count":2,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/posts\/3049\/revisions"}],"predecessor-version":[{"id":3052,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/posts\/3049\/revisions\/3052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/media\/3050"}],"wp:attachment":[{"href":"https:\/\/agamiduniya.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}