{"id":6394,"date":"2026-04-22T12:12:27","date_gmt":"2026-04-22T12:12:27","guid":{"rendered":"https:\/\/agamiduniya.in\/?p=6394"},"modified":"2026-04-22T12:20:16","modified_gmt":"2026-04-22T12:20:16","slug":"odisha-tourism-unveils-new-tagline-think-indiathink-odisha","status":"publish","type":"post","link":"https:\/\/agamiduniya.in\/?p=6394","title":{"rendered":"Odisha Tourism Unveils New Tagline: Think India,Think Odisha"},"content":{"rendered":"\n

*OMC Puri Coastal Marathon Launched to Strengthen Global Positioning<\/em><\/p>\n\n\n\n

Bhubanwsear, 22\/04\/2026<\/em> [ADN] In a landmark move, Odisha government is set to redefine the State\u2019s tourism narrative, the Department of Tourism, today unveiled its new brand positioning and tagline, \u201cThink India, Think Odisha,\u201d marking a decisive shift towards positioning Odisha as a dynamic, experience-driven global destination.
Aligned with the State\u2019s long-term vision under Vision of Samrudh Odisha 2036 and Vision of Vikshit Bharat 2047, the rebranding signals Odisha\u2019s transition from being a hidden gem to a confident, globally competitive tourism hub.<\/p>\n\n\n\n

The new tagline was formally launched alongside the announcement of the OMC Puri Coastal Marathon ( OPCM ) , a first-of-its-kind international sporting event aimed at strengthening Odisha\u2019s footprint in sports and experiential tourism.<\/p>\n\n\n\n

The event was held at Taj Resort & Spa, Puri, in the presence of Hon\u2019ble Deputy Chief Minister Smt. Pravati Parida, Hon\u2019ble MLA Satyabadi Shri Om Prakash Mishra, Hon\u2019ble MLA Pipili Shri Ashrit Pattanayak, Hon\u2019ble MLA Puri Shri Sunil Kumar Mohanty, Commissioner-cum-Secretary, Tourism Shri Balwant Singh, along with senior government officials, distinguished guests, and key stakeholders from the tourism and sports ecosystem.<\/p>\n\n\n\n

Speaking on the occasion, the Hon\u2019ble Deputy Chief Minister emphasized that Odisha is steadily evolving into a high-performance tourism economy, driven by strategic branding, infrastructure development, and immersive visitor experiences. The new tagline reflects a bold and aspirational identity that invites the world to explore India through Odisha\u2019s rich cultural, spiritual, and natural offerings.<\/p>\n\n\n\n

The launch event was preceded by a ceremonial launch run from Blue Flag Beach to Taj Resort & Spa, witnessing enthusiastic participation from fitness enthusiasts and the local community. A striking sand art installation created by International Sand Artist Padmashree Sudarshan Patnaik at Blue Flag Beach unveiled the official OPCM marathon logo, symbolizing the confluence of Odisha\u2019s heritage and its vibrant coastal identity.<\/p>\n\n\n\n

The first edition of OMC Puri Coastal Marathon is scheduled to be held on 13th December 2026, and with a total prize pool of more than \u20b91 crore, it is positioned among the most competitive running events in the country. Designed to attract elite athletes, amateur runners, and international participants, the marathon offers a unique running experience along Puri\u2019s scenic coastline with starting 6 KM run on golden sand . The event will feature multiple race categories, including Full Marathon (42 km), Half Marathon (21 km), 10 km, and 5 km, ensuring inclusive participation.<\/p>\n\n\n\n

As part of the launch, the official marathon website was also unveiled, and registrations are now open. Participants from across India and abroad can register starting today, to be part of this landmark international event.<\/p>\n\n\n\n

As renowned globally for the Shree Jagannath Temple, Puri offers a unique blend of spirituality, culture, and natural beauty. The marathon logo draws inspiration from iconic elements of Odisha, including the Patita Pavana Bana of Shri Jagannatha Temple , The Konark Chakra, and the waves of the Bay of Bengal, reflecting motion, energy, and the State\u2019s distinctive coastal charact Aliva <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

*OMC Puri Coastal Marathon Launched to Strengthen Global Positioning Bhubanwsear, 22\/04\/2026 [ADN] In a landmark move, Odisha government<\/p>\n","protected":false},"author":2,"featured_media":6395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/posts\/6394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6394"}],"version-history":[{"count":1,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/posts\/6394\/revisions"}],"predecessor-version":[{"id":6396,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/posts\/6394\/revisions\/6396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=\/wp\/v2\/media\/6395"}],"wp:attachment":[{"href":"https:\/\/agamiduniya.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agamiduniya.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}