Prateek Kuhad took the stage for young audience

Twin city sways to the melodies of Prateek Kuhad and King at House of McDowell’s Soda Yaari Jam show

Bhubaneswar, December 15, 2025: (A.D.N) The twin city Cuttack Bhubaneswar witnessed a landmark musical.cel-ebration as chart-topping pop icon King and glo-bally acclaimed indie sensation Prateek Kuhad took the stage for an ex-traordinary edition of House of McDowell’s Soda Yaari Jam, pro-duced and promoted by Tribe Vibe Entertain-ment. The city came alive with excitement and ca-maraderie as thousands gathered to celebrate music, friendship and the spirit of yaari through two enthralling live per-formances.

The evening began with Kuhad, who enthralled the audience with his soothing vocals and performed beloved tracks such as ‘CO2. ‘Mulaqat, “All I need’, “Teri Hi Hum, trans-forming the evening into a heartfelt journey through love, nostalgia and connection. Follow-ing him, King electrified the crowd with his trade-mark high-energy cha-risma and powerhouse performances, delivering

chart-toppers like ‘Maan Meri Jaan, ‘Tu Aake Dekhle’ and ‘Teri Ho Na Saki. The blend of Kuhad’s tender melodies and King’s pulsating en-ergy turned the Bhubaneswar showcase into a rare celebration of emotion and euphoria. Speaking about the show, King said, “Bhubaneswar showed up with pure love! The energy, the voices and the vibes were unreal. Nights like this remind me why we do what we do, to con-nect with people through music and celebrate ev-ery emotion together.”

Varun Koorichh, Vice President and Portfolio Head, Marketing. Diageo

India, shared, “Music and friendship have al-ways been at the heart of House of McDowell’s Soda, and these passions

come alive through Yaari Jam India’s largest branded music IP. Last year, we brought together over 50,000 consumers.

across five cities. This year, we’re taking Yaari Jam to 15 cities with an incredible lineup of art-ists who embody the sound and spirit of today’s generation, and we expect to connect with over 1,00,000 con-sumers as we continue to celebrate the essence of real friendships.” Shoven Shah, Founder & CEO, Tribe Vibe En-tertainment, added, “Bringing King and Prateek Kuhad together on one stage for the Bhubaneswar showcase was a truly standout mo ment for us. Their con-trasting styles King’s high-octane presence and Prateek’s soulful in-timacy created a dy-namic that the audience embraced with equal en-thusiasm. That is the power of live music: it transcends preferences, moods and generations. We take pride in curating diverse, high-impact experiences that connect fans with the artists they love in the most meaningful and au-thentic way.”